For decades, you’ve known us as skincare.

But that’s just the tip of the petroleum iceberg. So today, we’re thrilled to announce our newest innovations.

Introducing our anti-chafing solution: Vaseline. Our revolutionary perfume booster: Vaseline.

And for all you hinge owners out there, we’re proud to bring you our quieting jelly: Vaseline.

Vaseline isn’t just skincare — it’s every care.

Now out with a new product line that isn’t.

TEASERS

Something completely the same is coming.

LAUNCH

An original is here. Again.

PRINT

A deeper look into what you’ve already known.

VIDEO

A break from the same old to experience a same old.

AUDIO

A timeless medium deserves a timeless product.

IMMERSIVE

Discover what you already knew you needed.

Spec Work Completed for the Book Shop School for Ads.

AD: Eva Topolewski

CW: Conor O’Callaghan, Sivan Salmon, Nate Shapiro, Jonas Rogers, Lydia Egan